Customer Club - Terms & Conditions


These terms apply to our customer club.

Membership of our customer club is free and non-binding, and you can unsubscribe at any time. You must be at least 16 years of age to be a member of our customer club. If you are under the age of 16, you can sign up for our customer club by sending a signed confirmation from a parent or guardian to By registering, you agree that Bestseller Stores Sverige AB, Frösundaviks allé 9, 169 70 Solna, Sweden local registration number SE556460289301 (hereafter referred to as “BESTSELLER Sweden”) may send you marketing material.

Your consent includes marketing materials from the brand you sign up to and its sub-brands and any of the brands that you later select via your customer club profile.

Our marketing materials are sent via email, SMS, MMS, mail and social media such as Facebook, Instagram, etc. and relate to:

  • Our current and future product range, including clothes, shoes, bags, accessories, textiles, home accessories, designs, toys, magazines, and the like
  • Offers, sales, competitions, as well as events and other marketing initiatives from our online shops and stores or our partner stores.
  • Information about items you have added to your wish list via your online shop customer account or placed in your online shopping cart.


You further agree that this consent may be used to send requests for you to update your consent to include other relevant products, brands, business partners or communications channels.


You may unsubscribe from our customer club at any time and revoke your consent to receive marketing material by following the instructions in the messages we have sent to you, by contacting us at or by submitting a contact form that can be found HERE. Please be aware that if you have subscribed to receive information regarding several brands, the withdrawal of your consent regarding one brand will not affect the consent for any other brands that you have subscribed to. You therefore have to unsubscribe from each brand individually.


BESTSELLER Sweden is data controller in relation to the customer club.

Your personal data is processed in accordance with our general privacy policy, which you can find here.


  1. What is your information used for?
    We use your personal information to manage the customer club and send you marketing materials, including promotions, news, invitations, etc.
    In order to optimize your shopping experience, we strive to send you marketing materials that match your interests and to send you customized newsletters, such as birthday greetings.


  1. What information do we process about you?
    We process the information you provide us in connection with your registration for a customer club and when you update your profile. This will include your name, email, date of birth and age, as well as your mobile number if you choose to provide it.
    We also collect information about your purchases and other activities on our online shop, including items in your shopping cart or items on your wish list. In addition, we measure your activity in connection with the receipt of our newsletters.


  1. On what basis do we collect your personal information?
    The collection of your personal data is based on your consent when you sign up for our customer club, cf. GDPR article 6 (1) (a).

You may withdraw your consent at any time, or object to the processing of your personal data for direct marketing purposes. To do so, you can contact us at If you do that, we will no longer send you marketing materials or other information based on your consent. Your personal data is also used for analytics and development and improvement of our products and services, based on our legitimate interests in doing so, cf. GDPR article 6 (1) (f).  


  1. Our use of data processors
    Your personal data may be transferred to external partners (data processors) who process the information on our behalf - for example, by posting our newsletters to you, or by storing your personal data.

The following data processor(s) can handle and/or store your personal data in countries outside the EU/EEA:

  • SHOPIFY, USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)
  • DRIP, USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)
  • Facebook, Inc., USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)
  • Google, Inc., USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)

In addition, some of our partners may use external subcontractors (sub-processors) located outside the EU. In such case, our partner is obligated to keep your personal data safeguarded. If you want specific information about these external sub-processors, please contact


  1. How long do we keep your personal data?
    Your personal data will be deleted when we no longer need it, and when we are no longer required to keep it by law.

If you opt out of our customer club, we will automatically delete the information that we are no longer required to keep by law, however, for documentation purposes we will e.g.. store your consent for a period of 2 years.


  1. Your rights and remedies, etc.
    As a data subject, you have certain rights, including the right to access the information we have registered about you.
    You can read more about your rights and possible remedies in our general privacy policy.